Everyone battles with keeping an audience's attention. Fortune magazine had to capture and keep techies attention! Here's 3 ways they succeeded at FORTUNE BRAINSTORM TECH in Aspen:
1) Great line up of speakers - Big names in the tech business and beyond and they were interviewed in different groupings in different parts of the room.
2) Reinforcing takeaways - They immediately captured a speaker's best thoughts, best quotes on a monitor beside the stage.
3) Working WITH the audience - They encouraged you to tweet...about what you were hearing onstage..everyone in the audience read your tweets in a crawl on monitors placed throughout the audience.
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